When Nintendo entered the video game industry, it had virtually no competitors, however that changed quickly when the industry was reinvigorated. Throughout its life, Nintendo has dueled with the likes of SEGA, Sony, and Microsoft. However, SEGA has since fallen and no produces games mainly, with many exclusive to Nintendo consoles. Nintendo has strict quality control standards and almost never licenses its franchises to be produced for other consoles. However, Nintendo has relaxed since their beginnings and now holds relations with plenty of Indie developers and other studios.