If you haven’t heard of a Nintendo Direct, you must not be a very big Nintendo fan. These are Nintendo’s way of announcing and showcasing their upcoming games to the world in a way that they control. While most other companies showcase their games on a schedule expected by the public, Nintendo has gone with their own approach. While they still appear at E3, the yearly convention chalk full of new games being showcased, they often show little compared to the other big names in gaming. For example, just a week ago, Nintendo upset a lot of fans by announcing very little in the way of new titles. This is because Nintendo chooses to save the good stuff for their own presentations.
Periodically, Nintendo announces that they are going to hold a direct, and sometimes give us a little taste of what might be shown there. Most of the time, when they are planning on announcing a new title or titles they take the time to announce them in a Nintendo Direct. These directs serve as a way for Nintendo to regulate the expectations of the fans. If Nintendo didn’t hold Directs, the public would be waiting all year for E3, and then expect Nintendo to announce new titles for a few of their franchises. However, the Directs mean that Nintendo directly holds power over when the fans expect a new game to be announced.
We have been taught not to expect something just because it is E3, but rather, to wait until we hear that a Nintendo Direct has been announced to get hyped for a possible game announcement. other companies still do it their ways, and that is why E3 still exists, but for Nintendo, who holds so many beloved franchises, Directs serve as a great way for them to satisfy the public, and calm them down when an E3 goes by without the announcement that their favorite video game is get another installment.